The challenge began when Midea needed to win back the Chinese market due to the intense competition from other competing brands, and we
needed to win back their top of mind awareness once again. With the campaign idea of #enjoygatheringenjoylove, we gave birth to a series
of entertaining light content where the Chinese or perhaps all local Malaysians could resonate by amplifying the USP of each product.

The outcome? In less than 2-weeks of the campaign roll-out, the campaign has garnered more than one mil views with minimum spending to push this across the digital space.