Winning Malaysia market as the new healthy fitness brand from O2O
Project Description
Celsius embarked their foothold into the SEA market, and Malaysia was the 2nd market of entry. Understanding the category challenges fitness drinks, the brand took a different approach to build brand love from fitness enthusiasts, fitness junkies down to normal gym-goer, where Celsius began creating trials through them.
Celsius overcame these challenges and created a social movement on #celsiuslivefit; more than 3,000 user-generated content was garnered through this campaign in a span of 3-weeks alone. The brand was further amplified through a highly used medium to break the clutter with radio.
The brand saw a brand lift by 2x from this campaign alone and successfully driven more than 10,000 users within the first 2-months to try Celsius.
Celsius successfully built a relationship amongst health enthusiasts.
Ready to create something amazing?
We know you have got something in your mind. Let’s have a coffee (or Boba) and make the entire idea come true!
