Most of the time to new moms-to-be, they tend to lean towards friends/ family for advice on tips/regime or even food to consume. So we saw this opportunity to connect with this category of audience. EYS created a Mom’s Club where all new moms – already moms – to share, learn and even relearn what they have forgotten. A platform where myths were debunk and how EYS as a traditional chinese brand instil knowledge back to this group of moms.

In less than 5 years, this group has grown to more than 300k active moms and it’s still growing till today. Besides knowledge, products meant for before and after care of pregnancy is there to help them towards the entire journey of motherhood, even when your baby is growing where EYS is here to journey it with you through this close knitted group.